Four (initial) reflections after IEEC 2015…..

It took the appointment of an Entrepreneurship Tsar to prompt my first blog. It took three brilliant and thought provoking days at IEEC 2015 to inspire my second.

The International Entrepreneurship Educators Conference, held at Anglia Ruskin University last week, was a gathering of 200+ Enterprise Educators from across the UK and abroad. The keynote speeches, workshops and quick fire PechaKucha sessions provided rich food for thought and inspiration, as well as demonstrating an exciting range of entrepreneurial programmes and practice in Higher Education.

The long drive home from Essex provided a great opportunity for the sort of relaxed cognition Andy Penaluna described during one session. While sitting in my car, my neurons were a metaphorical oak tree, or a fir tree (I’m not sure which)…a tree at least, with squirrels running amok on the branches. I’m sure Andy and colleagues can better clarify what was going on at brain level, but below is a first attempt to organise my own initial thoughts after the conference…

  1. How we talk about our work matters…

Entrepreneurship Education is a field laden with technical language, theory and concept. Yamini Naidu’s  practical demonstration of ‘the curse of knowledge’ (how did I not guess that knuckle rendition of Happy Birthday?), showed that too much knowledge can thwart the ability to communicate in a way that engages, inspires and connects. Her inspiring talk was both a practical demonstration of the power of story-telling, and an education. Contrasting approaches to influencing (telling vs engaging, microwave vs casserole, push vs pull), she pointed out that when you are trying to get someone to do something they might not have to do, ‘hard power’ has its limitations. You don’t just want people to turn up, you want them to turn on. ‘Soft power’ rules, but it does take time and trust. The ability to connect with people through relatable story telling is crucial. Being able to describe what you do clearly was also a theme in Lyn Batchelor’s brilliant workshop. Those that were there enjoyed practising their verbal business card for the rest of the conference. As Lyn identified when she introduced the concept; it’s much more engaging (and easily understandable) to say ‘I help students become more employable or employ themselves’ rather than give a job title (or titles, in Lyn’s case). The verbal business card was an enjoyable activity with a serious message. Quickly communicating your work and its impact is important; we need to make it easier for people to immediately understand the difference we make, in our roles and as a field. Which brings me to my second thought….

2) It’s more than skills….

I’ve previously blogged here about the challenges of working to develop enterprise education in schools when there is no agreed curriculum. Repetition of activity, inconsistent progression and gaps in knowledge are rife. Donna Miller’s fascinating keynote demonstrated the problem which job-hunting students with an incomplete idea of what it means to be enterprising will face. As the Talent Acquisition Manager for Enterprise Rent-a-car, she gave a global-business-eye-view of what employers are looking for when they recruit young people. Donna shared some ‘must have’ qualities, and at the top of one list was commercial awareness. She discussed what recruiters might look for and when they might be looking for it. An interest and knowledge about current affairs and business, a clear idea of the recruiting business and its competitors, thoughts about where the recruiting company and its industry might be heading and trends in society and the economy that might be opportunities or risks for the recruiting company. Recruiters would be looking for evidence of this in answers at interview, in assessments, and even in chit chat over lunch. So in all the talk of transferable entrepreneurial skills and competencies, Donna’s presentation demonstrated that background knowledge and economic and business understanding is crucial (interestingly, this area – economic and business understanding – is identified by Ofsted as a persistent weakness in school provision too). A quick look at a KMPG’s ‘behavioural competencies’ demonstrates this prioritisation. ‘Career motivation’ is the number one competency, and is about demonstrating how much you know and understand about KPMG and the work you’d do there. The data I collect from schools at the beginning of our programmes reinforces a picture of this area as a gap. I’ve worked with Elena Ruskovaara at the University of Lappeenranta in Finland and adapted her pedagogical surveys to help teachers I work with reflect on the concrete practices that are included in entrepreneurial/enterprising learning. The surveys give teachers practical ideas of things they can do (‘use stories about entrepreneurs as teaching material’), but also identifies the frequency they perceive they deploy these pedagogies (daily/weekly/monthly/less often/never). Interestingly, results are relatively consistent across the country, and from different phases of education. Teachers generally identify that they already use pedagogies that increase learners’ independence, their team working, their problem solving skills. But they don’t often invite entrepreneurs into the classroom, tell stories about entrepreneurs or businesses, and (mostly) never take into account local and regional industry strategies when they plan enterprise education.  It feels wrong that young people in schools experience enterprise education as a practical activity (make and sell/bake and sell), that is entirely disconnected from the real economic opportunities that are out there. We’ve been developing ‘Industry Related Enterprise Learning’ with our schools to work on this area.

3) What unites us?

Which brings me to the request made during and after the last workshop I attended, led (heutagogically speaking) by Jones, Penaluna and Gibson. It included exploring differences in entrepreneurship activities and practice across universities, and then similarities in what unites entrepreneurship educators. Helping prepare students to find and make work and developing transformational learning which changed how students thought were initial inputs around ‘what unites us.’ It illuminated that despite differences in entrepreneurial programmes between institutions, entrepreneurial educators want them to achieve some of the same things. But differences in how to get there, what the programme of learning should be and how it should be taught was variable. Do you cover Schumpeter? Do you use a particular text book? Do you write your own? Are there elements of teaching and curricula that unite everyone? The workshop concluded with a request – feed-in to what a ‘scholarship of entrepreneurial learning’ should include. What should be taught and how should it be taught? This request was reiterated by Jones in the closing remarks: next year, he suggested, instead of sharing everything that’s different, why doesn’t the network look at what unites it?

4) Hang together and hang together for a long time…

My last thought comes from Simon Bond’s talk-through of the success story that is SetSquared, the number 1 high-tech start-up/accelerator in Europe, number 2 globally. He didn’t gloss over the time and effort it took to achieve this. In a master stroke of story-telling, he likened the journey to the Wizard of Oz – ‘We’re not in Kansas anymore, Toto.’ Like the Wizard of Oz, everyone is on a different journey. The five universities, and all the researchers, students and entrepreneurs involved have different motivations and different needs. What was Simon’s answer to this? ‘Hang together, and hang together for a long time.’ It’s good advice – simple, but deep. It’s something (as a relative newbie to the conference – 3rd year as a delegate, 1st as an exhibiter), I feel is evident at IEEC. As outgoing chair of EEUK, Sheila Quairney said in her opening address, attendance and interest is holding. It’s not been the same journey in the schools sector; the lack of policy and the lack of resources has impacted on involvement and innovation. Until very recent changes in policy, the message to schools with regards to enterprise education could be summarised as this – ‘Yes, of course it’s a good thing, but you don’t have to do it, and you won’t be asked about it.’ New statutory guidance on careers inspiration and the latest iteration of the Ofsted schools inspection framework  (go to page 52 for the magic words ‘employment and self-employment’) does at least give some pointers to schools. Helping prepare young people find and make work and have the skills and knowledge to become productive, financially independent adults should be part of young people’s education. The documents above are start, but I’ve written here why they won’t lead to ‘Enterprise for All.’  A theme from the panel discussion, track chairs and from the closing remarks was that people are doing really good work. Elin McCallum’s background as a policy maker in Europe gives her extensive experience and examples to contrast with, so it’s heartening to hear that although policy hasn’t been as robust as European colleagues, she sees the UK as ahead of the game practice-wise. But as Keith Burnley, CEO of NCEE, said – there has been a disconnect between business and education policy. In my work, the priorities of schools are more influenced by the Department for Education and Ofsted than BiS, and even more so by the obvious and necessary pressure of ensuring pupil progress and attainment. Unless the conversation about entrepreneurial learning in schools mobilises around supporting and accelerating pupil progress through better quality teaching and learning, it won’t go very far. My ‘Steve Blank’ chats with conference attendees demonstrated this well to me (thanks for your time and experiences). With a couple of exceptions, everyone I talked to (if their university had an education/teacher training department), was either not working with them, or had been knocked back. There is opportunity on the horizon with the roll out of the Enterprise Advisor pilot and the advent of the Careers and Enterprise Company. Universities could use their knowledge and skills in entrepreneurial, enterprising and careers learning to develop or extend their valuable work in school outreach and make an impact in communities. But getting engagement with schools now depends on getting the story right and doing what works (scroll down for my previous blog which included some comment on the unintended consequences of some enterprise interventions). I enjoyed the concluding comments from the track chairs and the conference organisers which warmly appreciated the quality and passion of enterprise educators. It struck me what incredible expertise and brain power existed in that conference hall. I’m already looking forward to next year’s conference, which will be hosted at Liverpool John Moores University. Following on from the creative and entertaining genius of Jones, Penaluna and Gibson, there could be an extension to their request. Perhaps, as well as listen and learn and show and tell, there could be a ‘Do’ track, or a ‘Hack’ track, where interested parties could work on something tangible whilst they were at the conference. Unconferences, Innovation Camps and Hackathons use this method to good effect, leveraging the talent and time of attendees to create as well as learn. Whatever the plan though, without a doubt, I’m already looking forward to hanging together at IEEC 2016.